| Kotler, Philip. 2006. "Ethical Lapses of Marketers." In Does Marketing Need Reform? Fresh Perspectives on the Future, edited by Jagdish Sheth and Rajendra Sisodia, 153-157. Armonk, NY: M.E. Sharpe.
Kotler, Philip. 2006. "Holistic Marketing: A Broad, Integrated Perspective to Marketing Management." In Does Marketing Need Reform, edited by Jagdish Sheth and Rajendra Sisodia, 300-305. Armonk, NY: M.E. Sharpe.
Achrol, Ravi and Philip Kotler. 2006. "The Service-Dominant Logic for Marketing: A Critique." In Toward a Service-Dominant Logic of Marketing: Dialog, Debate and Directions [edited by Robert F. Lusch and Stephen L. Vargo], Armonk, NY: M.E. Sharpe.
Spekman, Robert and Philip Kotler. 2004. "The Marketing Consultant." In Handbook of Management Consulting: The Contemporary Consultant, Insights from World Experts, edited by Larry E. Greiner, Flemming Poulfelt, South-Western.
Jain, Dipak C., Philip Kotler and Suvit Maesincee. 2002. "Nine Major Shifts in the New Economy." In Electronic Customer Relationship Management, edited by Andreas Eggert and Georg Fassott, Stuttgart: Schaffer Poeschel.
Kotler, Philip and Mohanbir Sawhney. 2001. "Marketing in the Age of Information Democracy." In Kellogg on Marketing, edited by Dawn Iacobucci, 386-408. New York, NY: John Wiley & Sons.
Kotler, Philip and Neil Kotler. 1999. "Political Marketing - Generating Effective Candidates, Campaigns, and Causes." In Handbook of Political Marketing, edited by Bruce Newman, Thousand Oaks, CA: Sage.
Kotler, Philip. 1997. "Competitiveness and Civic Character." In The Organization of the Future, edited by Frances Hesselbein, Marshall Goldsmith and Richard Beckhard, 151-158. San Francisco: Jossey-Bass.
Kotler, Philip. 1997. "Mapping the Future Marketplace." In Rethinking the Future [edited by Rowan Gibson], 196-210. London: Nicholas Brealey Publishing.
Kotler, Philip. 1997. "Role of the Marketing Department in the Organization of the Future." In Markoreintierte Unternehmensfuhrung: Reflexionen, Denkanstobe, Perspektiven, Frankfurt, Germany: Gabler.
Kotler, Philip and Alan Andreasen. 1997. "Not-for-Profit Marketing." In International Encyclopedia of Business and Management, 3696-3707. London: Thompson Publishing.
Kotler, Philip. 1996. "From Mass Marketing to Self-Marketing." In Markt-und Menshenorientierte Unternehmensfuhrung, U of Zurich.
Kotler, Philip. 1995. "Marketing and Merchandising." In Encyclopedia Britannica.
Andreasen, Alan and Philip Kotler. 1995. "Strategic Marketing for Non-Profit Organizations." In Companion Encyclopedia of Marketing, 930-950. London: Routledge.
Kotler, Philip. 1994. "Auditing the Marketing Function." In AMA Management Handbook, edited by John J. Hampton, vol. 3, New York: AMACOM.
Kotler, Philip. 1988. "The Convenience Store: Past Developments and Future Prospects." In Historical Perspective in Marketing, edited by Terrence Nevetgt and Ronald A Fullerton, 161-172. Lexington, MA: Lexington Books.
Kotler, Philip. 1987. "Broadening the Concept of Marketing Still Further: The Megamarketing Concept." In Contemporary Views on Marketing Practice, edited by Gary L. Frazier and Jagdish N. Sheth, 3-18. Lexington, MA: Lexington Books.
Kotler, Philip. 1987. "Humanistic Marketing: Beyond the Marketing Concept." In Philosophical and Radical Thought in Marketing, edited by A. Fuat Firat, N. Dholakia and R Bagozzi, 271-288. Lexington, MA: Lexington Books.
Kotler, Philip. 1987. "Semiotics of Person and Nation Marketing." In Marketing and Semiotics, edited by Jean Umiker-Sebeok, Mouton de Gruyer.
Kotler, Philip. 1986. "Global Marketing Strategies." In Protectionism: Can America Overcome It, edited by Douglas Lamont, Indianapolis, IN: Books Craft Inc..
Kotler, Philip. 1981. "Marketing: A Definition for Community Colleges." In New Directions for Community Colleges: Marketing the Program [edited by William and Marybelle Keim], San Francisco: Jossey-Bass Inc.
Kotler, Philip. 1980. "Market Challenger Strategies." In Handbook of Business Planning and Budgeting [edited by Thomas S. Dudick], New York: Van Nostrand Reinhold.
Kotler, Philip. 1979. "A Marketing Approach to Energy Conservation." In The Conserver Society, edited by Karl Henion II and Thomas Kinnear, 193-207. Chicago, IL: American Marketing Association.
Kotler, Philip. 1978. "A Critical Assessment of Marketing Theory and Practice." In Diffusing Marketing Ideas: The Contributions of Bauer, Green, Kotler and Levitt, edited by Alan R. Andreasen and David Gardner, Champaign, IL: The University of Illinois Press.
Kotler, Philip. 1978. "Axioms for Societal Marketing." In New Frontiers for Marketing [edited by George Fisk, Johan Arndt, Kjell Gronhaug].
Kotler, Philip. 1978. "The Market for Personal Growth Services." In Advances in Customer Research [edited by H Keith Hunt], vol. 5, 290-294. Ann Arbor, MI: Association for Consumer Research.
Kotler, Philip. 1977. "Marketing's Drive to Maturity." In Changing Marketing Strategies in a New Economy [edited by Jules Backman and John A. Czepiel], 43-64. Indianapolis, IN: Bobbs-Merrill Education Publishing.
Kotler, Philip. 1976. "Applying Marketing Theory to College Admissions." In A Role for Marketing in College Admission, Princeton, NJ: College Entrance Board.
Kotler, Philip. 1974. "Advertising in the Nonprofit Sector." In Advertising and Society, edited by Yale Brozen, 169-189. New York University Press.
Kotler, Philip. 1974. "Education Problems and Marketing." In Marketing Analysis for Societal Problems, edited by J. N. Sheth and P. L. Wright, 186-206. Urbana, IL: Bureau of Business and Economic Research.
Kotler, Philip. 1969. "Marketing Education in the 1970s." In Changing Marketing Systems: Consumer, Corporate, and Government Interfaces [edited by Reed Moyer], Chicago, IL: American Marketing Association.
Kotler, Philip. 1968. "Computer Simulation in the Analysis of New-Product Decisions." In Applications of the Sciences in Marketing Management, edited by Frank M Bass, Charles W King and Edgar A Pessemier, 281-331. New York: John Wiley & Sons, Inc.
Kotler, Philip. 1968. "Decision Processes in the Marketing Organization." In Systems: Research and Applications for Marketing, edited by Daniel Slate and Robert Ferber, 57-70. Urbana, IL: University of Illinois, Bureau of Economic and Business Research.
Kotler, Philip. 1968. "Some Needed Extensions in the Theory of Marketing Programming." In Proceedings of the 1968 Fall Conference of the American Marketing Association, Chicago, IL: American Marketing Association.
Kotler, Philip. 1966. "Evaluating Competitive Marketing Strategies Through Computer Simulation." In Marketing and Economic Growth, edited by Peter D. Bennett, 338-352. Chicago, IL: American Marketing Association.
Kotler, Philip. 1966. "New Mathematics for Marketing Planning." In New Ideas for Successful Marketing [edited by John S Wright, Jack L Goldstucker], 507-528. Chicago, IL: American Marketing Association.
Kotler, Philip. 1965. "Quantitative Analysis in Marketing Research." In Reflections on Progress in Marketing, edited by L George Smith, 651-663. Chicago, IL: American Marketing Association.