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Philip Kotler
S.C. Johnson & Son Distinguished Professor of International Marketing
Kellogg School of Management, Northwestern University
Philip Kotler is the S. C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kellogg was voted the “Best Business School” for six years in Business Week’s survey of U. ...
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Education

PhD, 1956, Economics, Massachusetts Institute of Technology

MA, 1953, Economics, University of Chicago
Academic Positions

S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, 1988-present

Harold T. Martin Professor of Marketing, Kellogg School of Management, Northwestern University, 1973-1987

Montgomery Ward Professor of Marketing, Kellogg School of Management, Northwestern University, 1969-1972

Associate Professor of Marketing, Kellogg School of Management, Northwestern University, 1965-1968

Assistant Professor of Market, Kellogg School of Management, Northwestern University, 1962-1964
Research Interests

Development of marketing principles and new products, strategy, promotional planning, marketing for nonprofit organizations, international marketing
Articles

Kotler, Philip. 2005. The Role Played by the Broadening of the Marketing Movement in the History of Marketing. Journal of Public Policy and Marketing. 24(1): 114-116.

Gertner, David and Philip Kotler. 2005. How Can a Place Correct a Negative Image?. Place Branding. 1(1): 50-57.

Kotler, Philip. 2004. A Three-Part Plan for Upgrading Your Marketing Department for New Challenges. Strategy & Leadership. 32(5): 4-9.

Kotler, Philip. 2004. Marketers Wrestle With Ethical Questions: Is Marketing Ethics an Oxymoron?. Marketing Management. 13(6): 30-35.

Kotler, Philip and Nancy Lee. 2004. Best of Breed. Stanford Social Innovation Review. 1(4): 14-23.

Kotler, Philip and Nancy Lee. 2004. Marketing Good Behavior. Stanford Innovation Review. 1(4): 14-23.

Gertner, David and Philip Kotler. 2002. Country as Brand, Product and Beyond: A Place Marketing and Brand Management Perspective. Journal of Brand Management. 9(4): 249-261.

Kartjaya, Hermawan and Philip Kotler. 2001. Only the Sustainable Succeed: Lessons from Asian Survivors. Nanyang Business Review. 1(1)

Kotler, Neil and Philip Kotler. 2000. Can Museums Be All Things to All People? Missions, Goals, and Marketing's Role. Museum Management and Curatorship. 18(3): 271-287.

Kumar, Nirmalya, Lisa Sheer and Philip Kotler. 2000. From Market Driven to Market Driving. European Management Journal. 18(2): 129-142.

Kotler, Philip, Swee Hoon Ang and Siew Meng Leong. 2000. The Asian Apocalypse: Crisis Marketing for Consumers and Businesses. Long Range Planning. 33(1): 97-119.

Kotler, Philip. 1999. Boards Should Tune in to Corporate Marketing Programs. Directorship. 25(7): 12-13, 19.

Kotler, Philip. 1999. The Marketing of Leadership. Leader to Leader.: 22-27.

Achrol, Ravi and Philip Kotler. 1999. Marketing in the Network Economy. Journal of Marketing. 63(Special Issue): 146-163.

Kotler, Philip. 1997. Le Marketing Direct Interactif: Marketing Du 21 eme Siecle. Revue Francaise de Marketing. 164: 43-58.

Kotler, Philip. 1997. Managing Direct Online Marketing.

Kotler, Philip. 1996. Crisis in the Arts: The Marketing Response. California Management Review. 39(1): 28-52.

Kotler, Philip. 1996. How the Arts Can Prosper Through Strategic Collaborations. Harvard Business Review. 74(1): 52-62.

Kotler, Philip. 1995. What Does It mean for Pastors to be market Oriented. Journal of Ministry Marketing and Management.: 5-23.

Kotler, Philip. 1994. Can (Should) Religion be Marketed?. Quarterly Review.: 117-134.

Kotler, Philip. 1994. Reconceptualizing Marketing: An Interview with Philip Kotler. European Management Journal. 12(4): 353-365.

Kotler, Philip. 1993. The Marketing of Parochial School Modeled as an Exchange Process. Journal of Research on Christian Education. 2(1): 119-134.

Kotler, Philip, Donald Haider and Irving Rein. 1993. Marketing Places. Futurist.: 14-21.

Kotler, Philip. 1992. It's Time for Total Marketing. Business Week Advance Briefs. 2

Kotler, Philip. 1992. Marketing's New Paradigm: What's Really Happening Out There. Planning Review Special Issue.

Kotler, Philip. 1991. From Mass Marketing to Mass Customization. Planning Forum.: 24-29.

Kotler, Philip. 1991. Turbo-Marketing Through Time Compression. Journal of Business Strategy. 12(5): 24-29.

Kotler, Philip. 1990. Globalization -- Realities and Strategies. Die Unternehmung.: 79-99.

Carpenter, Gregory and Philip Kotler. 1990. Competitive Strategies for Late Entry into a Market with a Dominant Brand. Management Science. 12(4): 1268-1278.

Kotler, Philip. 1989. Ending Global Stagnation: Linking the Fortunes of the Industrial and Developing Countries. Business in the Contemporary World.: 86-97.

Kotler, Philip. 1988. The Potential Contributions of Marketing Thinking to Economic Development. Research in Marketing. Supplement 4

Kotler, Philip. 1986. Creating the Responsive Organization. Healthcare Forum.: 26-32.

Kotler, Philip. 1986. Global Standardization: Courting Danger. Journal of Consumer Marketing. 3(2): 13-15.

Kotler, Philip. 1986. How to Set the Hospital's Marketing Budget. Journal of Health Care Marketing. 6(1): 7-12.

Kotler, Philip. 1986. Idea Management. AWH Healthcare Forum.: 45-48.

Kotler, Philip. 1986. Megamarketing. Harvard Business Review. 64(3): 117-124.

Kotler, Philip. 1985. Japanese Strategic Marketing: An Overview.: 441-451.

Kotler, Philip. 1985. Strategic Global Marketing: Lessons from the Japanese. Columbia Journal of World Business. 20(1): 47-53.

Kotler, Philip. 1985. The Marketing Planning Process. Journal of Higher Education Management. 58(2): 33-56.

Kotler, Philip and Murali K. Mantrala. 1985. Flawed Products: Consumer Responses and Marketing Strategies. Journal of Consumer Marketing. 2(3): 27-36.

Kotler, Philip. 1984. Design: A Powerful but Neglected Strategic Tool. Journal of Business Strategy. 5(2): 16-21.

Kotler, Philip. 1984. Dream Vacations: The Booming Market for Designed Experiences. Futurist.: 7-13.

Kotler, Philip. 1982. The World Champion Marketers: The Japanese?. Journal of Business Strategy. 3(1): 3-14.

Kotler, Philip. 1981. Marketing Warfare in the 1980s. Journal of Business Strategy. 1(3): 30-41.

Kotler, Philip. 1981. Strategic Planning for Higher Education. Journal of Higher Education. 52(5): 470-489.

Kotler, Philip. 1980. Reducing Cigarette Smoking: An Opportunity for Social Marketing?. Journal of Health Care Marketing. 1(1): 8-17.

Kotler, Philip. 1980. The Marketing of Social Causes: The First Ten Years. Journal of Marketing. 44(4): 24-33.

Kotler, Philip. 1979. Strategies for Introducing Marketing into Nonprofit Organizations. Journal of Marketing. 43(1): 37-44.

Levy, Sidney and Philip Kotler. 1979. A Rejoinder: Toward a Broader Concept of Marketing's Role in Social Order. Journal of the Academy of Marketing Science. 7(3): 233-237.

Kotler, Philip. 1978. Harvesting Strategies for Weak Products. Business Horizons. 21(4): 15-22.

Kotler, Philip. 1978. Marketing and Public Relations: Partners or Rivals?. Journal of Marketing. 42(4): 13-20.

Kotler, Philip. 1977. From Sales Obsession to Marketing Effectiveness. Harvard Business Review. 55(6): 67-75.

Kotler, Philip. 1977. Marketing Professional Services. Journal of Marketing. 41(1): 71-76.

Kotler, Philip. 1977. The Marketing Audit Comes of Age. Sloan Management Review. 30(2): 25-43.

Kotler, Philip and Gerald Zaltman. 1976. Targeting Prospects for a New Product. Journal of Advertising Research.: 7-20.

Kotler, Philip. 1975. Third Sector Management -- The Role of Marketing. Public Administration Review.

Kotler, Philip and Bala Balachandran. 1975. Strategic Remarketing: The Preferred Response to Shortages and Inflation. Sloan Management Review. 17(1): 1-17.

Bloom, Paul N. and Philip Kotler. 1975. Strategies for High Market-Share Companies. Harvard Business Review. 53(6): 63-72.

Kotler, Philip. 1974. Marketing During Periods of Shortage. Journal of Marketing. 38(3): 20-29.

Kotler, Philip. 1973. Atmospherics as a Marketing Tool. Journal of Retailing.: 48-64.

Kotler, Philip. 1973. The Major Tasks of Marketing Management. Journal of Marketing. 37(4): 42-49.

Kotler, Philip and Sidney Levy. 1973. Buying is Marketing Too. Journal of Marketing. 37(1): 54-59.

Kotler, Philip. 1972. What Consumerism Means to Marketers. Harvard Business Review. 50(3): 48-57.

Kotler, Philip and Paul N. Bloom. 1972. It's Time to Cut Down on Advertising Waste. Business and Society Review. (4): 9-18.

Kotler, Philip. 1971. Metamarketing: The Furthering of Organizations, persons, Places, and Causes. Marketing Forum.: 13-23.

Kotler, Philip. 1971. The Elements of Social Action. American Behavioral Scientist. 14(5): 691-717.

Kotler, Philip and Sidney Levy. 1971. Demarketing, Yes, Demarketing. Harvard Business Review. 49(6): 74-80.

Kotler, Philip and Gerald Zaltman. 1971. Social Marketing: An approach to planned Social Change. Journal of Marketing. 35(3): 3-12.

Kotler, Philip. 1970. Corporate Models: Better Marketing Plans. Harvard Business Review. 48(4): 135-149.

Kotler, Philip. 1970. Marketing Simulations: Review and Prospects. Journal of Business. 43(3): 237-295.

Kotler, Philip. 1970. The Future of Computer in Marketing. Journal of Marketing. 34(1): 11-14.

Kotler, Philip and Sidney Levy. 1970. Beyond Marketing: The Furthering Concept. California Management Review. 12(2): 67-73.

Kotler, Philip. 1969. Coping with the Complexities of Marketing. Conference Board Record.: 53-59.

Kotler, Philip and Sidney Levy. 1969. Broadening the Concept of Marketing. Journal of Marketing. 33(1): 10-15.

Reprinted in:
Perspectives in Marketing Management: Readings, edited by Frederick D. Sturdivant, Scott-Foresman, 1971.

Marketing and the Social Environment: A Readings Text, edited by Leonard L. Berry and James S. Hensel, Petrocelli Books, 1973

Marketing in Private and Public Nonprofit Organizations: Perspectives and Illustrations, edited by Ralph M. Gaedeke, Goodyear, 1977.

Readings in Public and Nonprofit Marketing, edited by Christopher H. Lovelock and Charles B. Weinberg, Scientific Press, 1978.

Kotler, Philip. 1968. Mathematical Models of Individual Buyer Behavior. Behavioral Science. 13(4): 274-287.

Kotler, Philip. 1967. Operations Research in Marketing. Harvard Business Review. 45(1): 30-188.

Reprinted in:
Handbook of Operations Research, Chapter 3, Section 1, Vol 2, New York: Van Nostrand Reinhold Company, 1978.

Kotler, Philip. 1966. A Design for the Firm's Marketing Nerve Center. Business Horizons. 9(3): 63-74.

Kotler, Philip. 1965. Behavior Models for Analyzing Buyers. Journal of Marketing. 29(4): 37-45.

Kotler, Philip. 1965. Diagnosing the Market Takeover. Harvard Business Review. 43(6): 70-72.

Kotler, Philip. 1965. Phasing Out Weak Products. Harvard Business Review. 43(2): 107-118.

Kotler, Philip. 1965. Profits and the Marketing Concept. Journal of the Belgian National Productivity Center.: 1-16.

Kotler, Philip. 1965. The Competitive Marketing Simulator -- A New Management Tool. California Management Review. 7(3): 49-60.

Kotler, Philip. 1964. Marketing Mix Decisions for New Products. Journal of Marketing Research. 1(1): 43-49.

Kotler, Philip. 1964. Toward and Explicit Model for Media Selection. Journal of Advertising Research. 4(1): 43-49.

Kotler, Philip. 1963. The Use of Mathematical Models in Marketing. Journal of Marketing. 27(4): 31-41.

Kotler, Philip. 1962. Elements in a Theory of Growth Stock Valuation. Financial Analysts Journal.: 3-10.

Kotler, Philip. Meeting the New Competition from Japan and the Far East. Journal of Global Marketing.
Book Chapters

Kotler, Philip. 2006. "Ethical Lapses of Marketers." In Does Marketing Need Reform? Fresh Perspectives on the Future, edited by Jagdish Sheth and Rajendra Sisodia, 153-157. Armonk, NY: M.E. Sharpe.

Kotler, Philip. 2006. "Holistic Marketing: A Broad, Integrated Perspective to Marketing Management." In Does Marketing Need Reform, edited by Jagdish Sheth and Rajendra Sisodia, 300-305. Armonk, NY: M.E. Sharpe.

Achrol, Ravi and Philip Kotler. 2006. "The Service-Dominant Logic for Marketing: A Critique." In Toward a Service-Dominant Logic of Marketing: Dialog, Debate and Directions [edited by Robert F. Lusch and Stephen L. Vargo], Armonk, NY: M.E. Sharpe.

Spekman, Robert and Philip Kotler. 2004. "The Marketing Consultant." In Handbook of Management Consulting: The Contemporary Consultant, Insights from World Experts, edited by Larry E. Greiner, Flemming Poulfelt, South-Western.

Jain, Dipak C., Philip Kotler and Suvit Maesincee. 2002. "Nine Major Shifts in the New Economy." In Electronic Customer Relationship Management, edited by Andreas Eggert and Georg Fassott, Stuttgart: Schaffer Poeschel.

Kotler, Philip and Mohanbir Sawhney. 2001. "Marketing in the Age of Information Democracy." In Kellogg on Marketing, edited by Dawn Iacobucci, 386-408. New York, NY: John Wiley & Sons.

Kotler, Philip and Neil Kotler. 1999. "Political Marketing - Generating Effective Candidates, Campaigns, and Causes." In Handbook of Political Marketing, edited by Bruce Newman, Thousand Oaks, CA: Sage.

Kotler, Philip. 1997. "Competitiveness and Civic Character." In The Organization of the Future, edited by Frances Hesselbein, Marshall Goldsmith and Richard Beckhard, 151-158. San Francisco: Jossey-Bass.

Kotler, Philip. 1997. "Mapping the Future Marketplace." In Rethinking the Future [edited by Rowan Gibson], 196-210. London: Nicholas Brealey Publishing.

Kotler, Philip. 1997. "Role of the Marketing Department in the Organization of the Future." In Markoreintierte Unternehmensfuhrung: Reflexionen, Denkanstobe, Perspektiven, Frankfurt, Germany: Gabler.

Kotler, Philip and Alan Andreasen. 1997. "Not-for-Profit Marketing." In International Encyclopedia of Business and Management, 3696-3707. London: Thompson Publishing.

Kotler, Philip. 1996. "From Mass Marketing to Self-Marketing." In Markt-und Menshenorientierte Unternehmensfuhrung, U of Zurich.

Kotler, Philip. 1995. "Marketing and Merchandising." In Encyclopedia Britannica.

Andreasen, Alan and Philip Kotler. 1995. "Strategic Marketing for Non-Profit Organizations." In Companion Encyclopedia of Marketing, 930-950. London: Routledge.

Kotler, Philip. 1994. "Auditing the Marketing Function." In AMA Management Handbook, edited by John J. Hampton, vol. 3, New York: AMACOM.

Kotler, Philip. 1988. "The Convenience Store: Past Developments and Future Prospects." In Historical Perspective in Marketing, edited by Terrence Nevetgt and Ronald A Fullerton, 161-172. Lexington, MA: Lexington Books.

Kotler, Philip. 1987. "Broadening the Concept of Marketing Still Further: The Megamarketing Concept." In Contemporary Views on Marketing Practice, edited by Gary L. Frazier and Jagdish N. Sheth, 3-18. Lexington, MA: Lexington Books.

Kotler, Philip. 1987. "Humanistic Marketing: Beyond the Marketing Concept." In Philosophical and Radical Thought in Marketing, edited by A. Fuat Firat, N. Dholakia and R Bagozzi, 271-288. Lexington, MA: Lexington Books.

Kotler, Philip. 1987. "Semiotics of Person and Nation Marketing." In Marketing and Semiotics, edited by Jean Umiker-Sebeok, Mouton de Gruyer.

Kotler, Philip. 1986. "Global Marketing Strategies." In Protectionism: Can America Overcome It, edited by Douglas Lamont, Indianapolis, IN: Books Craft Inc..

Kotler, Philip. 1981. "Marketing: A Definition for Community Colleges." In New Directions for Community Colleges: Marketing the Program [edited by William and Marybelle Keim], San Francisco: Jossey-Bass Inc.

Kotler, Philip. 1980. "Market Challenger Strategies." In Handbook of Business Planning and Budgeting [edited by Thomas S. Dudick], New York: Van Nostrand Reinhold.

Kotler, Philip. 1979. "A Marketing Approach to Energy Conservation." In The Conserver Society, edited by Karl Henion II and Thomas Kinnear, 193-207. Chicago, IL: American Marketing Association.

Kotler, Philip. 1978. "A Critical Assessment of Marketing Theory and Practice." In Diffusing Marketing Ideas: The Contributions of Bauer, Green, Kotler and Levitt, edited by Alan R. Andreasen and David Gardner, Champaign, IL: The University of Illinois Press.

Kotler, Philip. 1978. "Axioms for Societal Marketing." In New Frontiers for Marketing [edited by George Fisk, Johan Arndt, Kjell Gronhaug].

Kotler, Philip. 1978. "The Market for Personal Growth Services." In Advances in Customer Research [edited by H Keith Hunt], vol. 5, 290-294. Ann Arbor, MI: Association for Consumer Research.

Kotler, Philip. 1977. "Marketing's Drive to Maturity." In Changing Marketing Strategies in a New Economy [edited by Jules Backman and John A. Czepiel], 43-64. Indianapolis, IN: Bobbs-Merrill Education Publishing.

Kotler, Philip. 1976. "Applying Marketing Theory to College Admissions." In A Role for Marketing in College Admission, Princeton, NJ: College Entrance Board.

Kotler, Philip. 1974. "Advertising in the Nonprofit Sector." In Advertising and Society, edited by Yale Brozen, 169-189. New York University Press.

Kotler, Philip. 1974. "Education Problems and Marketing." In Marketing Analysis for Societal Problems, edited by J. N. Sheth and P. L. Wright, 186-206. Urbana, IL: Bureau of Business and Economic Research.

Kotler, Philip. 1969. "Marketing Education in the 1970s." In Changing Marketing Systems: Consumer, Corporate, and Government Interfaces [edited by Reed Moyer], Chicago, IL: American Marketing Association.

Kotler, Philip. 1968. "Computer Simulation in the Analysis of New-Product Decisions." In Applications of the Sciences in Marketing Management, edited by Frank M Bass, Charles W King and Edgar A Pessemier, 281-331. New York: John Wiley & Sons, Inc.

Kotler, Philip. 1968. "Decision Processes in the Marketing Organization." In Systems: Research and Applications for Marketing, edited by Daniel Slate and Robert Ferber, 57-70. Urbana, IL: University of Illinois, Bureau of Economic and Business Research.

Kotler, Philip. 1968. "Some Needed Extensions in the Theory of Marketing Programming." In Proceedings of the 1968 Fall Conference of the American Marketing Association, Chicago, IL: American Marketing Association.

Kotler, Philip. 1966. "Evaluating Competitive Marketing Strategies Through Computer Simulation." In Marketing and Economic Growth, edited by Peter D. Bennett, 338-352. Chicago, IL: American Marketing Association.

Kotler, Philip. 1966. "New Mathematics for Marketing Planning." In New Ideas for Successful Marketing [edited by John S Wright, Jack L Goldstucker], 507-528. Chicago, IL: American Marketing Association.

Kotler, Philip. 1965. "Quantitative Analysis in Marketing Research." In Reflections on Progress in Marketing, edited by L George Smith, 651-663. Chicago, IL: American Marketing Association.

Other

Kotler, Philip. "The Emergent Prosumer." Futurist, September/October.

Kotler, Philip. "Strategic Marketing for New Programs." Selections (The Magazine of the Graduate Management Admissions Council), Autumn.

Kotler, Philip. "The Future Marketing Manager.".
Books

Kotler, Philip and Nancy Lee. 2007. Marketing in a Public Sector: A Roadmap for Improved Performance. Prentice-Hall/Financial Times.

Kotler, Philip, Joel Shalowitz and Robert Stevens. 2007. Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health Care System. Indianapolis, IN: Jossey-Bass.

Rein, Irving and Philip Kotler. 2006. High Visibility: Transforming your Personal and Professional Brand. McGraw-Hill, 3rd Edition.

Rein, Irving and Philip Kotler. 2006. The Elusive Fan: Reinventing Sports in a Crowded Marketplace. McGraw-Hill.

Kotler, Philip. 2005. According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions. New York, NY: AMACOM.

Kotler, Philip and Nancy Lee. 2005. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Hoboken, NJ: John Wiley & Sons.

Kotler, Philip and Gary Armstrong. 2005. Principles of Marketing. Upper Saddle River, NJ: Pearson/Prentice-Hall, 11th edition.

Kotler, Philip. 2004. Ten Deadly Marketing Sins. Hoboken, NJ: John Wiley & Sons.

Kotler, Philip, David Young and Hermawan Kartjaya. 2004. Attracting Investors: A Marketing Approach to Finding Funds for Your Business. John Wiley & Sons.

Kotler, Philip, Donald Haider, Irving Rein and David Gertner. 2004. Marketing Places Latin America. Makron and Paidos.

Kotler, Philip. 2003. Marketing Insights A to Z: 80 Concepts Every Manager Need to Know. New York, NY: Wiley.

Kotler, Philip and Fernando Trias de Bes. 2003. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. John Wiley & Sons.

Simon, Francoise and Philip Kotler. 2003. Marketing Global Biobrands: Taking Biotechnology to Market. The Free Press.

Kotler, Philip, Hermawan Kartjaya, Hooi Den Hua and Sandra Liu. 2003. Rethinking Marketing: Sustainable Marketing Enterprise in Asia. Prentice-Hall.

Kotler, Philip. 2002. Marketing Management: Analysis, Planning, Implementation and Control. NJ: Prentice Hall.

Armstrong, Gary and Philip Kotler. 2002. Principles of Marketing. Prentice Hall, 9th edition.

Andreasen, Alan and Philip Kotler. 2002. Strategic Marketing for Nonprofit Organizations. Prentice Hall, 6th edition.

Kotler, Philip, Paul N. Bloom and Tom Hayes. 2002. Marketing Professional Services. Englewood Cliffs, NJ: Prentice Hall.

Kotler, Philip, Nancy Lee and Eduardo Roberto. 2002. Social Marketing: Improving the Quality of Life. SAGE Publications.

Kotler, Philip. 2001. A Framework for Marketing Management. Prentice Hall.

Kotler, Philip, Michael Allen Hamlin, Irving Rein and Donald Haider. 2001. Marketing Asian Places. John Wiley & Sons.

Kartajaya, Hermawan and Philip Kotler. 2000. Repositioning Asia: From Bubble to Sustainable Economy. Wiley.

Kotler, Philip. 1999. Kotler on Marketing: How to Create, Win, and Dominate Markets. New York, NY: Free Press.

Kotler, Philip, Christer Asplund, Irving Rein and Donald Haider. 1999. Marketing Places Europe: How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe. Financial Times Management.

Kotler, Neil G. and Philip Kotler. 1998. Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources. Jossey-Bass.

Kotler, Philip. 1997. Standing Room Only: Strategies for Marketing the Performing Arts. Boston: Harvard Business School Press.

Kotler, Philip and Suvit Maesincee. 1997. The Marketing of Nations: A Strategic Approach to Building National Wealth. New York: The Free Press.

Kotler, Philip. 1996. Marketing for Hospitality and Tourism. Englewood Cliffs, NJ: Prentice-Hall.

Kotler, Philip, Swee Hoon Ang and Siew Meng Leong. 1996. Marketing Management - An Asian Perspective. Prentice-Hall.

Kotler, Philip, Veronica Wong and Gary Armstrong. 1996. Principles of Marketing - European Edition. Prentice-Hall.

Kotler, Philip, Donald Haider and Irving Rein. 1993. Marketing Places: Attracting Investment, Industry and Tourism to Cities, States, and Nations. New York: The Free Press.

Kotler, Philip. 1992. Marketing for Congregations: Choosing to Serve People More Effectively. Nashville, TN: Abingdon Press.

Kotler, Philip. 1987. Marketing -- An Introduction. Englewood Cliffs, NJ: Prentice-Hall.

Rein, Irving and Philip Kotler. 1987. High Visibility: The Making and Marketing of Professionals into Celebrities. New York: Dodd, Mead & Co.

Kotler, Philip. 1985. Marketing for Health Care Organization. Englewood Cliffs, NJ: Prentice-Hall.

Kotler, Philip. 1985. The New Competition: What Theory Z Didn't Talk About Marketing. Englewood Cliffs, NJ: Prentice-Hall.

Kotler, Philip. 1984. Marketing Essentials. Englewood Cliffs, NJ: Prentice-Hall. Kotler, Philip and Alan Andreasen. 1975. Marketing for Nonprofit Organizations. Englewood Cliffs, NJ: Prentice-Hall.

Kotler, Philip. 1972. Readings in Marketing Management. Englewood Cliffs, NJ: Prentice-Hall.

Kotler, Philip. 1972. Simulation in the Social and Administrative Sciences. Englewood Cliffs, NJ: Prentice-Hall.

Kotler, Philip. 1971. Marketing Decision Making: A Model Building Approach. New York: Holt, Rinehart & Winston.

Teaching Interests

Development of marketing principles and new products, strategy, promotional planning, marketing for nonprofit organizations, and international marketing.
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