Topics and Subtopics:
Doing Business in Asia
Doing Business in China
Emerging Market Strategies
Product Design and Development
Business Model Innovation
Conceptualization and Ideation
Market Research Innovation
New Market Innovation
New Product Development Process
Product Design and Development
Product Opportunity Identification
Leadership and Organizational Behavior
Business Models in the Asian Market
Business Models in the Chinese Market
Business Strategy Mapping
Advertising and Public Relations
Health and Life Sciences
Natural Resources, Construction, and Utilities
Transportation and Logistics
Leaders in Transition
Columbia Business School, Columbia University
United States of America, New Jersey
Direct Educator Connection:
Rita McGrath, a Strategy Professor at Columbia Business School, works in the area of innovation and growth. Her ideas help CEO’s and senior executives succeed in rapidly changing and volatile environments. She is valued for her rare ability to connect research to business problems, and speaks regularly at corporate events, such as the Microsoft CEO Summit and the World Economic Forum meeting in Davos. Her book, Discovery Driven Growth was named one of BusinessWeek's best design & innovation books of 2009. Her methodology for business planning (originally published in a best-selling Harvard Business Review article) was cited by Clayton Christensen as an antidote to “innovation killers. ” In 2009, she was inducted as a Fellow of the Strategic Management Society, an honor accorded to those who have had a significant impact on the field.
Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009) was endorsed by Clayton Christensen, Ram Charan and CK Prahalad, among others. She has co-authored two previous books: The Entrepreneurial Mindset (2000) and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005). MarketBusters has been translated into ten languages and was named one of the best business books of 2005 by strategy+business. It was featured by Bill Gates at the 2005 Microsoft CEO Summit, whose theme “New Pathways to Growth” was derived from the book’s main topic.
Rita appears regularly on television and radio and is often cited in the press, including The Wall Street Journal, New York Times, Financial Times, and Businessweek, Inc., She maintains an active blog and is featured as a discussion leader at Harvard Business Online. She has written twelve articles published in the Harvard Business Review, including the just-published “Failing By Design. ”
Rita joined the faculty of Columbia Business School in 1993. Prior to life in academia, she was an IT director, worked in the political arena and founded two startups. Her Ph.D. is from the Wharton School, University of Pennsylvania. She teaches MBA and Executive MBA courses, and is the Faculty Director for the Columbia Executive Education program Leading Strategic Growth and Change.
Rita’s many academic publications have appeared in leading journals. She has won the Academy of Management Review “best paper” award and numerous other awards for excellence in scholarship. She is currently on the editorial boards of the Strategic Management Journal and The Academy of Management Review.Please click here to visit her blog on innovation, corporate venturing, and entrepreneurship at Harvard Business Review.