Register Login
Services Educators Mentors Study Tours Resources My BE FAQ About Contact
Search by Topic    
Search by Challenge    
Search by Text    
Frank V. Cespedes
Senior Lecturer in Entrepreneurial Management
Harvard Business School, Harvard University
Frank Cespedes is Senior Lecturer in the Entrepreneurial Management Unit. He received his B. A. from the City College of New York, M.S. from M. I.T. and Ph. D. from Cornell University. Cespedes was a professor at Harvard Business School for 15 yea ...
Other Books
by Frank V. Cespedes

Managing Marketing Linkages
Prentice-Hall, 1995 »
For courses in Marketing Management, Introductory or Advanced Sales Management, Marketing Strategy, Competitive Strategy. Unlike other text/casebooks ...
Read More »

update in progress, please wait...
Concurrent Marketing: Integrating Product, Sales, and Service
by Frank V. Cespedes
Publisher:
Harvard Business Press
ISBN - 10:
0875844448
ISBN - 13:
978-0875844442
Available At:
Amazon.com

Concurrent Marketing explains how companies can integrate product management, sales, and service and leverage functional expertise for competitive advantage. Grounded in the author's four-year study, the book shows how companies can realign their organizational structures, information systems, compensation policies, training programs, career paths, and account management practices to meet new marketing requirements.
Sign up for our E-Newsletter
Privacy Policy  |  Terms  |  Contact Us Copyright © 2013 - Business Educators, LLC