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Gone are the days when marketing was nothing but a sub-function of sales. And good riddance! As business grows more and more complex and customers demand better value for money than ever, marketing is rightfully elevated to the status of a strategic area that spans massive territory from product research to brand management. As Philip Kotler once noted, “it is the art of helping your customers become better off, not just the art of finding clever ways of disposing of what you make”. As such, it does not only need to have a place of its own within a company structure that reflects its weight in value and profit generation, marketing also needs to be cleverly integrated with other processes shaping business. Another imperative in today's demanding markets is to keep your practices in this area up to modern standards as they evolve at a blistering pace. Marketing keynotes by top business school academics are a great way to do it.
In fact, some of the most profitable and dynamic industries at the moment are exactly those with the highest intensity and innovation of marketing efforts. More often than not, market leaders build their business strategies in such a way that they depend to a large extent on marketing strategies. They tend to encompass a full life cycle of a relationship with the customer, beginning with investigating drivers of demand, getting the message about new products or services out, enticing prospects to finalize the deal and finishing with collecting and processing feedback. It is a bond that stretches well beyond the transaction itself. Top business academics can help you plan it in their marketing keynotes.
With the central role it plays, it is essential that marketing is recognized within a company structure. It is no longer considered excessive to appoint CMOs, or chief marketing officers, especially in firms that need high-octane support for sales and customer relationships. They are expected to learn the industry inside out, position and promote your offering and get it ahead of competition so that customers crave it. Marketing, when properly incorporated in company's activities, is a foolproof way to generate and sustain this desire. Marketing keynotes by top business thinkers, in turn, are one of the easiest ways to get your business on track in this respect.
Since its modest beginnings, marketing has undergone a massive transformation. More importantly, though, we are in the middle of another quiet revolution in the way businesses engage with their existing and potential customers. Social networks, geolocation services, search engine marketing are just the tip of the iceberg that marketing pros are currently penetrating and judging by the buzz there is much more to come. You certainly cannot afford to stay behind when so much is at stake.
Contact Business Educators, a community of top business academics with experience in providing quality marketing keynotes designed for high impact.
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