Info
Topics and Subtopics:
Competition
Competitive Advantage
Consumers
Entrepreneurial Management
Business Models
Entrepreneurial Marketing
Marketing
Branding
Business Marketing
Buying Behaviors
Competitive Strategy
Consumer Behavior
Cross-Media Marketing
Customer Focus
Customer Relationship Management
Decision Making
Differentiation
Direct Marketing
E-Marketing
Evolution of Marketing
Global Marketing
Internet Marketing
Marketing Communications
Marketing Fundamentals
Marketing Innovation
Marketing Management
Marketing Research
Marketing Strategy
Pricing
Promotion
Service Marketing
Social Media
Strategy
Technology
E-Business
E-Commerce
E-Marketing
New Media
Tasks:
Assessments
Briefings
Consulting Services
Corporate Training
E-Learning
Executive Training
Expert Facilitations
Keynotes
Lectures
Seminars
Webinars
Workshops
Industries:
Advertising and Public Relations
Financial Services
Information Technology
Professional Services
Challenge:
Audience:
Leaders in Transition
Middle Managers
New Managers
Senior Executives
Top Executives
School Affiliation:
Jones Graduate School of Business, Rice University
Location:
United States of America, Texas
Direct Educator Connection:
Yes
Utpal Dholakia is a William S. Mackey, Jr. and Verne F. Simons Distinguished Associate Professor of Management at the Jesse H. Jones Graduate School of Business, Rice University in Houston, Texas. He has a master's degree in psychology, and a Ph.D. in marketing from the University of Michigan, a master's degree in operations research from the Ohio State University, and a bachelor's degree in industrial engineering from the University of Bombay.
His research interests lie in studying motivational psychology of consumers and online marketing issues such as virtual communities and online auctions. He also studies relational aspects of consumer behavior. He has published in a number of marketing and management journals, and consults with firms in financial services, energy, health-care and other industries.