Info
Topics and Subtopics:
Entrepreneurial Management
Doing Business in China
Emerging Market Strategies
Entrepreneurial Innovation
Entrepreneurial Leadership
Entrepreneurial Marketing
Entrepreneurial Strategy
Entrepreneurial Technology
Entrepreneurial Thinking
Entrepreneurship
Innovation
Product Design and Development
Venture Capital
General Management
Corporate Entrepreneurship
Corporate Innovation
Corporate Marketing
Innovation
Business Model Innovation
Conceptualization and Ideation
Corporate Innovation
Creating or Revitalizing Brands
Disruptive Innovation
Global Innovation
Idea Management
Managing Innovation
Market Research Innovation
New Market Innovation
New Product Development Process
Product Design and Development
Product Opportunity Identification
Product Strategy
Marketing
Branding
Business Marketing
Competitive Strategy
Consumer Behavior
Cross-Media Marketing
Marketing Communications
Marketing Strategy
Product Innovation
Product Management
Promotion
Tasks:
Consulting Services
Corporate Training
E-Learning
Executive Training
Keynotes
Lectures
Seminars
Webinars
Workshops
Industries:
Advertising and Public Relations
Retail
Challenge:
Disruptive Strategies, Disruptive Thinking, Media Marketing, Transmedia, Transcreation, Managing Creativity
Audience:
Leaders in Transition
Middle Managers
New Managers
Senior Executives
Top Executives
School Affiliation:
Columbia Business School, Columbia University
Location:
United States of America, New York
Direct Educator Connection:
Yes
Mr. Sharad Devarajan is a media entrepreneur and producer. He was
previously the Co-Founder, CEO & Publisher of Virgin Comics LLC and
Virgin Animation Pvt. Ltd, a set of companies he and his partners
originally co-founded in 2005, with Sir Richard Branson's Virgin Group,
author Deepak Chopra and filmmaker Shekhar Kapur. In 2008, Mr. Devarajan
and his partners completed a management buyout of Virgin Comics and
renamed the Company, Liquid Comics. Mr. Devarajan currently oversees all
aspects of the Liquid's business and operations. He is also a Producer /
Executive Producer on a number of theatrical live-action film and
television projects in development.
Prior to Liquid, Mr. Devarajan was Co-Founder & CEO of Gotham
Entertainment Group, which was a leading South Asian youth magazine
publisher that launched the Indian publishing activities for DC Comics,
Marvel Comics and Cartoon Network. In 2004, Mr. Devarajan worked with
Marvel to reinvent Spider-Man as an Indian boy growing up in Mumbai.
Unlike traditional translations of western characters into foreign
markets, the new series, "Spider-Man: India" was heralded as one of the
industry's first "trans-creations."
For his activities, Mr. Devarajan was featured as CNNfn's 'Maverick in
The Morning' and covered in numerous media including The Wall Street
Journal, Businessweek, Time, Newsweek, The New York Times, Fox News and
NPR's Fresh Air. Mr. Devarajan has served as a speaker at various events
including, Fortune Magazine’s Global Forum in New Delhi, Duke
University’s Fuqua School, Time Warner’s A-3 Pop Culture Panel, South
Asians in Media and Marketing (SAMMA), FICCI Frames and Harvard Business
School.
He holds a BFA from Syracuse University and an MBA from Columbia
University where he is an Adjunct Associate Professor at Columbia
Business School teaching, Media Marketing and Entrepreneurship, as well
as, Transmedia & Transcreation: How technology and Globalization are
transforming Media.