Info
Topics and Subtopics:
Competition
Competitive Strategy
Consumers
Goods and Services
Market Shares
General Management
Corporate Marketing
Corporate Strategy
Marketing
Branding
Business Marketing
Buying Behaviors
Competitive Strategy
Consumer Behavior
Customer Focus
Customer Relationship Management
Decision Making
Direct Marketing
Evolution of Marketing
Marketing Innovation
Marketing Management
Marketing Strategy
Political and Legal Factors of Marketing
Pricing
Product Development
Product Innovation
Product Management
Promotion
Service Marketing
Sales
Customer Service Management
Strategy
Business Modeling
Business Models in the Asian Market
Business Models in the Chinese Market
Business Planning
Competitive Advantage
Competitive Strategy
Corporate Strategy
Marketing Strategy
Organizational Strategy
Strategy Implementation
Strategy Management
Strategy Planning
Technology Strategy
Technology
Tasks:
Assessments
Briefings
Consulting Services
Corporate Training
Executive Training
Expert Facilitations
Keynotes
Lectures
Seminars
Workshops
Industries:
Advertising and Public Relations
Education
Financial Services
Government
Health and Life Sciences
Information Technology
Manufacturing
Natural Resources, Construction, and Utilities
Professional Services
Retail
Trade
Transportation and Logistics
Challenge:
Audience:
Leaders in Transition
Middle Managers
New Managers
Senior Executives
Top Executives
School Affiliation:
Robert H. Smith School of Business, University of Maryland
Location:
United States of America, Maryland
Direct Educator Connection:
Yes
Roland T. Rust is Distinguished University Professor and David Bruce
Smith Chair in Marketing at the Robert H. Smith School of Business at
the University of Maryland, where he is founder and Executive Director
of two research centers: the Center for Excellence in Service and the
Center for Complexity in Business. He is also Visiting Chair in
Marketing Science at Erasmus University (Netherlands), International
Research Fellow of Oxford University’s Center for Corporate Reputation
(UK) and International Fellow at the CTF Service Research Center at
Karlstad University (Sweden). He was chair of the Department of
Marketing at Maryland for eight years, during which he presided over a
dramatic improvement in the marketing faculty—in his last year as chair
the department ranked number one in the world in number of publications
in the top four marketing journals.
His lifetime achievement honors include the AMA Irwin McGraw-Hill
Distinguished Marketing Educator Award, Fellow of the INFORMS Society
for Marketing Science, AMA’s Career Contributions to the Services
Discipline Award, AMA’s Churchill Award for Lifetime Achievement in
Marketing Research, the Distinguished Marketing Educator Award from the
Academy of Marketing Science, AMA’s Mahajan Award for Career
Contribution to Marketing Strategy, the Outstanding Contributions to
Research in Advertising award from the American Academy of Advertising,
Fellow of the American Statistical Association, the Elsevier
Distinguished Marketing Scholar Award from SMA, and two distinguished
doctoral alumnus awards from the University of North Carolina at Chapel
Hill. He has been awarded an honorary doctorate (Doctor Honoris Causa)
from the University of Neuchatel (Switzerland). He has won best article
awards for articles in Journal of Marketing (four times), Journal of
Marketing Research (twice), Marketing Science, Journal of Service
Research, Journal of Advertising, and Journal of Retailing, plus MSI’s
Robert D. Buzzell Best Paper Award (twice), as well as the Berry-AMA
Book Prize for the best book in marketing.
He has served as Editor of the Journal of Marketing, and Area Editor for
the Journal of Marketing Research and Marketing Science. He is the
founder and Chair of the annual Frontiers in Service Conference, and was
founding Editor of the Journal of Service Research. He is an Academic
Trustee of the Marketing Science Institute and is Vice President for
External Relations for the European Marketing Academy. He has consulted
with many leading companies worldwide, including such companies as
American Airlines, AT&T, Comcast, Dow Chemical, DuPont, Eli Lilly,
FedEx, Hershey, Hewlett-Packard, IBM, Lockheed Martin, Microsoft, NASA,
NCR, Nortel, Procter & Gamble, Sears, Sony, Unilever, and USAA. A
national class distance runner in his collegiate days, he has been
inducted into the DePauw University Athletic Hall of Fame.