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Info
Topics and Subtopics:
Marketing Branding Business Marketing Buying Behaviors Competitive Strategy Consumer Behavior Cross-Media Marketing Customer Focus Customer Relationship Management Decision Making Differentiation Direct Marketing Distribution E-Marketing Evolution of Marketing Global Marketing Green Marketing Internet Marketing Marketing Communications Marketing Fundamentals Marketing Innovation Marketing Management Marketing Research Marketing Strategy Political and Legal Factors of Marketing Pricing Product Development Product Innovation Product Management Promotion Service Marketing Strategy Business Modeling Business Models in the Chinese Market Business Planning Business Strategy Mapping Competitive Advantage Competitive Strategy Corporate Strategy Global Management Global Strategy Growth Management Growth Strategy Knowledge-Driven Strategy Marketing Strategy Organizational Strategy Strategy Implementation Strategy Management Strategy Planning Technology Strategy
Tasks:
Assessments Briefings Consulting Services Corporate Training Custom Programs E-Learning Executive Training Expert Facilitations Keynotes Lectures Seminars Webinars Workshops
Industries:
Advertising and Public Relations Education Financial Services Government Health and Life Sciences Information Technology Manufacturing Natural Resources, Construction, and Utilities Professional Services Retail Trade Transportation and Logistics
Audience:
Leaders in Transition Middle Managers New Managers Senior Executives Top Executives
School Affiliation: Kellogg School of Management, Northwestern University
Location: United States of America, Illinois
Direct Educator Connection: No
Biography
Philip Kotler is the S. C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kellogg was voted the “Best Business School” for six years in Business Week’s survey of U. S. business schools. It is also rated as the “Best Business School for the Teaching of Marketing”. Professor Kotler has significantly contributed to Kellogg’s success through his many years of research and teaching there.

He received his Master’s Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Professor Kotler is the author of: Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models; Strategic Marketing for Nonprofit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations; Kotler on Marketing, Building Global Biobrands, Attracting Investors, Ten Deadly Marketing Sins, Marketing Moves, and Marketing Insights from A to Z. He has published over one hundred articles in leading journals, several of which have received best-article awards.

Professor Kotler was the first recipient of the American Marketing Association’s (AMA) “Distinguished Marketing Educator Award” (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for “Marketing Excellence”. He was chosen as the “Leader in Marketing Thought” by the Academic Members of the AMA in a 1975 survey. He also received the 1978 “Paul Converse Award” of the AMA, honoring his original contribution to marketing. In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him “Marketer of the Year”.

Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization and international marketing.

He has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a former member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He is a Member of the Board of Governors of the School of the Art Institute of Chicago and a Member of the Advisory Board of the Drucker Foundation. He has received honorary doctoral degrees from the Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H. E.C. in Paris, the University of Economics and Business Admininstration in Vienna, Budapest University of Economic Science and Public Administration, and the Catholic University of Santo Domingo.

He has traveled extensively throughout Europe, Asia and South America, advising and lecturing to many companies about how to apply sound economic and marketing science principles to increase their competitiveness. He has also advised governments on how to develop and position the skill sets and resources of their companies for global competition.


 

See Educator's Resume »
Articles
Books
by Philip Kotler

A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation
Gower Pub Co, 2012 »
Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many or...
Read More »

Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Wiley, 2012 »
Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich w...
Read More »

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Videos
by Philip Kotler

Philip Kotler: Marketing ...
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.

Kotler: Markets Change ...
Philip Kotler explaining why he won't sign a 30 year old book of his
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