Info
Topics and Subtopics:
Competition
Entrepreneurial Management
Business Models
Doing Business in Asia
Doing Business in China
Emerging Market Strategies
Entrepreneurial Innovation
Entrepreneurial Leadership
Entrepreneurial Marketing
Entrepreneurial Strategy
Entrepreneurial Technology
Entrepreneurial Thinking
Entrepreneurship
Innovation
Private Equity
Product Design and Development
Venture Capital
General Management
Business Policy
Corporate Culture
Corporate Innovation
Corporate Marketing
Corporate Strategy
Innovation
Business Model Innovation
Conceptualization and Ideation
Corporate Innovation
Creating or Revitalizing Brands
Disruptive Innovation
Global Innovation
Idea Management
Managing Innovation
Market Research Innovation
New Market Innovation
New Product Development Process
Open Innovation
Product Design and Development
Qualitative Research
Technology Innovation
International Economy
Leadership and Organizational Behavior
Cross-Functional Integration
Organizational Strategy
Organizational Strategy, Structure and Process
Marketing
Branding
Business Marketing
Buying Behaviors
Competitive Strategy
Consumer Behavior
Cross-Media Marketing
Customer Focus
Customer Relationship Management
Decision Making
Differentiation
Direct Marketing
Distribution
E-Marketing
Evolution of Marketing
Global Marketing
Green Marketing
Internet Marketing
Marketing Communications
Marketing Fundamentals
Marketing Innovation
Marketing Management
Marketing Research
Marketing Strategy
Product Development
Product Innovation
Product Management
Promotion
Service Marketing
Social Media
Operations Management
Business Policy
Product Development
Product Management
Sales
Customer Service Management
Proposals
Sales Force Management
Sales Management
Sales Strategies
Sales Technology and Software
Strategy
Business Modeling
Business Models in the Asian Market
Business Models in the Chinese Market
Business Planning
Business Strategy Mapping
Competitive Advantage
Competitive Strategy
Corporate Strategy
Global Management
Global Strategy
Growth Management
Growth Strategy
Knowledge-Driven Strategy
Marketing Strategy
Organizational Strategy
Strategy Implementation
Strategy Management
Strategy Planning
Technology Strategy
Technology
Tasks:
Assessments
Briefings
Consulting Services
Corporate Training
E-Learning
Executive Training
Expert Facilitations
Keynotes
Lectures
Seminars
Webinars
Workshops
Industries:
Advertising and Public Relations
Education
Financial Services
Government
Health and Life Sciences
Information Technology
Manufacturing
Natural Resources, Construction, and Utilities
Professional Services
Retail
Trade
Transportation and Logistics
Challenge:
Audience:
Leaders in Transition
Middle Managers
New Managers
Senior Executives
Top Executives
School Affiliation:
Stanford Graduate School of Business, Stanford University
Location:
United States of America, California
Direct Educator Connection:
Yes
A former member of the faculty (and award-winning teacher and scholar)
at Stanford Business School for 12 years—in addition to having held
faculty positions at Harvard, Northwestern, Rice, and UC Berkeley
business schools—Dr. Lynn Phillips now devotes his full time to
executive education and implementation guidance as the founder and
principal of his firm, Reinventures.
Dr. Phillips is widely recognized as the co-creator and developer of
many of the essential customer-focus and value-delivery frameworks,
concepts, tools, and disciplines that are employed by leading companies
worldwide to hone their competitive edge, reinvent their businesses, and
drive sustained growth. His Ph.D. is from Northwestern University
Kellogg School of Management.
In particular, Dr. Phillips is known for his work in helping
business-development teams across the globe to choose a winning customer
value proposition (VP), and then architect and systematically execute a
designed value delivery system (VDS) to deliver that VP profitably. The
methodologies and protocols developed by Dr. Phillips help business
teams to “become” their targeted customer community by “spending a day
in their life, ” thereby gaining an imaginative understanding of their
unmet needs, transcending what the customers themselves could imagine on
their own. This breakthrough approach, pioneered by Dr. Phillips and
his coauthors and colleagues, is now the de facto standard deployed by
countless leading-edge companies and practitioners pursuing global new
business expansion opportunities.
Dr. Phillips has over 30 years of experience as an executive educator
and consultant to numerous high profile companies including 3M, AEGON
(Netherlands), Agilent, Alcatel (France), Allianz (Europe), AMD, ANZ,
Aon (Australia), Apple, Arcapita (Bahrain), AT&T, Bacardi, BAE
Systems, Bechtel, Becton-Dickinson Biosciences, Bank of America, BHP
Billiton (UK), Bonnier (Sweden), Boral (Australia), Barclays, Capital IQ
(India), Caribou Coffee, China Steel, Chevron Texaco, Cisco,
Commonwealth Bank (Australia), Coles Myer, Deutsche Bank, Dreyer’s, EADS
(Germany), FedEx, Fidelity, GE Capital, General Dynamics, Genpact
(India), Glaxo SmithKline, Harrah’s, Hershey’s, HP, Hitachi, IBM, Intel,
Intuit, S. C. Johnson, Kaiser, Key Bank, Kmart, Kodak, Liberty Mutual,
Lockheed Martin, LSI Logic, Lucent, Marriott, McGraw-Hill, Medtronic,
Merck Serono (Italy), Mitsubishi, Mondial Assistance (France), NEC,
Nedbank (South Africa), Novartis, OMV (Austria), Oracle, Orange (UK),
Origin, PTT (Thailand), Philips, Pitney Bowes, Qualcomm, Rand Merchant
Bank (South Africa), Rio Tinto, Royal Bank (Canada), San Miguel
(Philippines), Sandia Labs, Savola (Saudi Arabia), Saudi Aramco, Siam
Cement (Thailand), Siemens (Germany), Sony (Japan), SRA International,
Standard Bank (South Africa), Standard and Poor’s, Target, Texas
Instruments, Thomson Reuters, UBS, United Business Media (UK), UOP,
Washington Mutual, Westpac (Australia), and Weyerhaeuser, among others.
More than 100,000 executives worldwide have attended live and web based
seminars and workshops led by Dr. Phillips, frequently hailing them as
offering some of the most powerful sets of business frameworks and tools
on customer-centric management and business reinvention they have yet
encountered. Dr. Phillips is widely published in numerous refereed
journals spanning a broad diversity of professional disciplines
including marketing, social psychology, sociology, administrative
science, business economics, consumer affairs, and public policy, and is
a frequent guest speaker at industry conferences.