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Info
Topics and Subtopics:
Competition Entrepreneurial Management Business Models Doing Business in Asia Doing Business in China Emerging Market Strategies Entrepreneurial Innovation Entrepreneurial Leadership Entrepreneurial Marketing Entrepreneurial Strategy Entrepreneurial Technology Entrepreneurial Thinking Entrepreneurship Innovation Private Equity Product Design and Development Venture Capital General Management Business Policy Corporate Culture Corporate Innovation Corporate Marketing Corporate Strategy Innovation Business Model Innovation Conceptualization and Ideation Corporate Innovation Creating or Revitalizing Brands Disruptive Innovation Global Innovation Idea Management Managing Innovation Market Research Innovation New Market Innovation New Product Development Process Open Innovation Product Design and Development Qualitative Research Technology Innovation International Economy Leadership and Organizational Behavior Cross-Functional Integration Organizational Strategy Organizational Strategy, Structure and Process Marketing Branding Business Marketing Buying Behaviors Competitive Strategy Consumer Behavior Cross-Media Marketing Customer Focus Customer Relationship Management Decision Making Differentiation Direct Marketing Distribution E-Marketing Evolution of Marketing Global Marketing Green Marketing Internet Marketing Marketing Communications Marketing Fundamentals Marketing Innovation Marketing Management Marketing Research Marketing Strategy Product Development Product Innovation Product Management Promotion Service Marketing Social Media Operations Management Business Policy Product Development Product Management Sales Customer Service Management Proposals Sales Force Management Sales Management Sales Strategies Sales Technology and Software Strategy Business Modeling Business Models in the Asian Market Business Models in the Chinese Market Business Planning Business Strategy Mapping Competitive Advantage Competitive Strategy Corporate Strategy Global Management Global Strategy Growth Management Growth Strategy Knowledge-Driven Strategy Marketing Strategy Organizational Strategy Strategy Implementation Strategy Management Strategy Planning Technology Strategy Technology
Tasks:
Assessments Briefings Consulting Services Corporate Training E-Learning Executive Training Expert Facilitations Keynotes Lectures Seminars Webinars Workshops
Industries:
Advertising and Public Relations Education Financial Services Government Health and Life Sciences Information Technology Manufacturing Natural Resources, Construction, and Utilities Professional Services Retail Trade Transportation and Logistics
Audience:
Leaders in Transition Middle Managers New Managers Senior Executives Top Executives
School Affiliation: Stanford Graduate School of Business, Stanford University
Location: United States of America, California
Direct Educator Connection: Yes
Biography
A former member of the faculty (and award-winning teacher and scholar) at Stanford Business School for 12 years—in addition to having held faculty positions at Harvard, Northwestern, Rice, and UC Berkeley business schools—Dr. Lynn Phillips now devotes his full time to executive education and implementation guidance as the founder and principal of his firm, Reinventures.

Dr. Phillips is widely recognized as the co-creator and developer of many of the essential customer-focus and value-delivery frameworks, concepts, tools, and disciplines that are employed by leading companies worldwide to hone their competitive edge, reinvent their businesses, and drive sustained growth. His Ph.D. is from Northwestern University Kellogg School of Management.

In particular, Dr. Phillips is known for his work in helping business-development teams across the globe to choose a winning customer value proposition (VP), and then architect and systematically execute a designed value delivery system (VDS) to deliver that VP profitably. The methodologies and protocols developed by Dr. Phillips help business teams to “become” their targeted customer community by “spending a day in their life, ” thereby gaining an imaginative understanding of their unmet needs, transcending what the customers themselves could imagine on their own. This breakthrough approach, pioneered by Dr. Phillips and his coauthors and colleagues, is now the de facto standard deployed by countless leading-edge companies and practitioners pursuing global new business expansion opportunities.

Dr. Phillips has over 30 years of experience as an executive educator and consultant to numerous high profile companies including 3M, AEGON (Netherlands), Agilent, Alcatel (France), Allianz (Europe), AMD, ANZ, Aon (Australia), Apple, Arcapita (Bahrain), AT&T, Bacardi, BAE Systems, Bechtel, Becton-Dickinson Biosciences, Bank of America, BHP Billiton (UK), Bonnier (Sweden), Boral (Australia), Barclays, Capital IQ (India), Caribou Coffee, China Steel, Chevron Texaco, Cisco, Commonwealth Bank (Australia), Coles Myer, Deutsche Bank, Dreyer’s, EADS (Germany), FedEx, Fidelity, GE Capital, General Dynamics, Genpact (India), Glaxo SmithKline, Harrah’s, Hershey’s, HP, Hitachi, IBM, Intel, Intuit, S. C. Johnson, Kaiser, Key Bank, Kmart, Kodak, Liberty Mutual, Lockheed Martin, LSI Logic, Lucent, Marriott, McGraw-Hill, Medtronic, Merck Serono (Italy), Mitsubishi, Mondial Assistance (France), NEC, Nedbank (South Africa), Novartis, OMV (Austria), Oracle, Orange (UK), Origin, PTT (Thailand), Philips, Pitney Bowes, Qualcomm, Rand Merchant Bank (South Africa), Rio Tinto, Royal Bank (Canada), San Miguel (Philippines), Sandia Labs, Savola (Saudi Arabia), Saudi Aramco, Siam Cement (Thailand), Siemens (Germany), Sony (Japan), SRA International, Standard Bank (South Africa), Standard and Poor’s, Target, Texas Instruments, Thomson Reuters, UBS, United Business Media (UK), UOP, Washington Mutual, Westpac (Australia), and Weyerhaeuser, among others.

More than 100,000 executives worldwide have attended live and web based seminars and workshops led by Dr. Phillips, frequently hailing them as offering some of the most powerful sets of business frameworks and tools on customer-centric management and business reinvention they have yet encountered. Dr. Phillips is widely published in numerous refereed journals spanning a broad diversity of professional disciplines including marketing, social psychology, sociology, administrative science, business economics, consumer affairs, and public policy, and is a frequent guest speaker at industry conferences.


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