Topics and Subtopics:
Evolution of Marketing
Advertising and Public Relations
Leaders in Transition
Saïd Business School, University of Oxford
Direct Educator Connection:
Professor Linda Scott joined the Saïd Business School in 2006 from the University of Illinois where she held appointments in advertising, art, women's studies, and communications. In November 2010, the Oxford Centre for Entrepreneurship and Innovation (OxCEI) at Saïd Business School announced her appointment to the newly created post of DP World Professor of Entrepreneurship and Innovation. The chair, sponsored by DP World, will support the Centre’s programme of teaching and research into entrepreneurship.
Scott has written extensively on cultural issues related to advertising and consumption. She is on the board of the Advertising Educational Foundation in New York and is the editor of Advertising & Society Review. She is also on the advisory boards for G23, Omnicom’s women’s consultancy, and for the Organization for Women in International Trade, as well as for the Internationalist’s awards for media innovation.
Her current research interests focus on women's empowerment in emerging markets and changing symbol systems in the globalizing consumer culture. Her education includes bachelor's and master's degrees in American literature and history, an MBA, and a doctorate in mass communications.