Info
Topics and Subtopics:
Competition
Competitive Advantage
Competitive Strategy
Consumers
Market Shares
New Products
Leadership and Organizational Behavior
Leadership Development
Organizational Change
Marketing
Branding
Business Marketing
Buying Behaviors
Competitive Strategy
Consumer Behavior
Customer Focus
Differentiation
Evolution of Marketing
Global Marketing
Marketing Fundamentals
Marketing Management
Marketing Strategy
Pricing
Product Development
Product Innovation
Product Management
Strategy
Business Planning
Competitive Advantage
Competitive Strategy
Global Strategy
Growth Management
Growth Strategy
Strategy Management
Strategy Planning
Tasks:
Assessments
Briefings
Consulting Services
Corporate Training
Custom Programs
E-Learning
Executive Training
Expert Facilitations
Keynotes
Lectures
Seminars
Webinars
Workshops
Industries:
Financial Services
Health and Life Sciences
Information Technology
Manufacturing
Transportation and Logistics
Challenge:
Developing marketing strategy to produce competitive advantage, Developing new insights into customers to gain competitive advantage, Developing a greater organizational understanding of buyers, Differentiating commodities, Developing innovative marketing strategies, Helping management understand the value of marketing, Building organizational consensus for a new approach that includes customers to a greater degree
Audience:
Leaders in Transition
Middle Managers
New Managers
Senior Executives
Top Executives
School Affiliation:
Kellogg School of Management, Northwestern University
Location:
United States of America, Illinois
Direct Educator Connection:
Yes
After serving on the faculties of the University of California, Los Angeles, Columbia University, and the Yale School of Management, Gregory S. Carpenter joined the faculty of the Kellogg School in 1990. He was named James Farley/Booz Allen Hamilton Professor of Marketing Strategy in 1999, founded the Center for Market Leadership in 2004, and was elected chair of the marketing department in 2006, serving until 2009.
Professor Carpenter’s research on competitive marketing strategy has appeared in leading academic journals, in addition to being featured by Harvard Business Review, Financial Times, and National Public Radio. The American Marketing Association has recognized his contributions to marketing with the William F. O’Dell Award, the Paul E. Green Award, the Donald R. Lehmann Award, the Marketing Science Institute/H. Paul Root Award Award, and his work has been cited before the United States Supreme Court.
At the Kellogg School, he teaches a popular MBA elective, marketing strategy, in addition to teaching in the school’s marketing, general management, and custom executive programs. He received Kellogg’s Sidney J. Levy Teaching Award and the Kellogg Managers’ Program voted him Outstanding Professor of the Year. He is one of a handful of Kellogg faculty to be recognized by BusinessWeek as an outstanding faculty in its Guide to the Best Business School.
In addition to research and teaching, he is an Academic Trustee of the Marketing Science Institute, a former member of the board of advisors of Terlato Wine Group, and a frequent speaker and advisor on marketing strategy. Past and current clients include Advanced Micro Devices, Bacardi, Cadbury Schweppes, Carnival Corporation, Coca-Cola, Cunard Lines, Diageo, Dow Chemical, Federal Reserve Bank, General Electric, Harley-Davidson, International Paper, Microsoft, Motorola, Procter & Gamble, Sara Lee, Unilever, and Visa.
Professor Carpenter received his B.A. from Ohio Wesleyan University, and M. B.A., M.Phil. and Ph.D. degrees from Columbia University.