Topics and Subtopics:
Customer Relationship Management
Evolution of Marketing
Political and Legal Factors of Marketing
Business Models in the Asian Market
Business Models in the Chinese Market
Business Strategy Mapping
Advertising and Public Relations
Health and Life Sciences
Natural Resources, Construction, and Utilities
Transportation and Logistics
Leaders in Transition
Columbia Business School, Columbia University
United States of America, New York
Direct Educator Connection:
Bernd Schmitt, Ph.D., is widely recognized for his major contributions to branding, marketing, and management through his unique focus on creativity, innovation and the customer experience. He has authored or co-authored eight books which have been translated into more than 20 languages, including Experiential Marketing (1999), Customer Experience Management (2003), Big Think Strategy (2007), and Happy Customers Everywhere (2012).
Schmitt is a world authority in the areas of customer experience, global brands, and innovative strategy. In 1999, Schmitt founded the Center on Global Brand Leadership at Columbia Business School. The Center provides today's leaders with innovative branding solutions and a global perspective through a network of partner centers at leading schools in China, Germany, Korea, Spain, and Singapore. Since 2011, Schmitt is also the Executive Director of ACI‚ Äîan institute in Singapore focused on Asian business and consumers.
Schmitt is a frequent keynote speaker at conferences worldwide. His speaking and consulting clients include leading companies in the consumer package goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries.
Schmitt has been profiled on CNNfn's "Business Unusual" and has appeared on BBC, CNBC, CNBC-Asia, CNN, NHK and on "The Daily Show" with Jon Stewart. He has contributed articles to The New York Times, the Asian Wall Street Journal, and the Financial Times.
He is Robert D. Calkins Professor of International Business at Columbia Business School in New York, where he also directs the Center on Global Brand Leadership. He is CEO of The EX Group, a consulting firm focusing on innovation and customer experience. He is also the Executive Director of ACI‚ Äîa new institute in Singapore focused on Asian business and consumers.