Info
Topics and Subtopics:
Marketing
Branding
Business Marketing
Buying Behaviors
Competitive Strategy
Consumer Behavior
Cross-Media Marketing
Customer Focus
Customer Relationship Management
Decision Making
Differentiation
Direct Marketing
Distribution
E-Marketing
Evolution of Marketing
Global Marketing
Green Marketing
Internet Marketing
Marketing Communications
Marketing Fundamentals
Marketing Innovation
Marketing Management
Marketing Research
Marketing Strategy
Political and Legal Factors of Marketing
Pricing
Product Development
Product Innovation
Product Management
Promotion
Service Marketing
Social Media
Strategy
Business Modeling
Business Models in the Asian Market
Business Models in the Chinese Market
Business Planning
Business Strategy Mapping
Competitive Advantage
Competitive Strategy
Corporate Strategy
Global Management
Global Strategy
Growth Management
Growth Strategy
Knowledge-Driven Strategy
Marketing Strategy
Organizational Strategy
Strategy Implementation
Strategy Management
Strategy Planning
Technology Strategy
Tasks:
Assessments
Briefings
Consulting Services
Corporate Training
E-Learning
Executive Training
Expert Facilitations
Keynotes
Lectures
Seminars
Webinars
Workshops
Industries:
Advertising and Public Relations
Education
Financial Services
Government
Health and Life Sciences
Information Technology
Manufacturing
Natural Resources, Construction, and Utilities
Professional Services
Retail
Trade
Transportation and Logistics
Challenge:
Audience:
Leaders in Transition
Middle Managers
New Managers
Senior Executives
Top Executives
School Affiliation:
Columbia Business School, Columbia University
Location:
United States of America, New York
Direct Educator Connection:
No
Bernd Schmitt, Ph.D., is widely recognized for his major contributions to branding, marketing, and management through his unique focus on creativity, innovation and the customer experience. He has authored or co-authored eight books which have been translated into more than 20 languages, including Experiential Marketing (1999), Customer Experience Management (2003), Big Think Strategy (2007), and Happy Customers Everywhere (2012).
Schmitt is a world authority in the areas of customer experience, global brands, and innovative strategy. In 1999, Schmitt founded the Center on Global Brand Leadership at Columbia Business School. The Center provides today's leaders with innovative branding solutions and a global perspective through a network of partner centers at leading schools in China, Germany, Korea, Spain, and Singapore. Since 2011, Schmitt is also the Executive Director of ACI‚ Äîan institute in Singapore focused on Asian business and consumers.
Schmitt is a frequent keynote speaker at conferences worldwide. His speaking and consulting clients include leading companies in the consumer package goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries.
Schmitt has been profiled on CNNfn's "Business Unusual" and has appeared on BBC, CNBC, CNBC-Asia, CNN, NHK and on "The Daily Show" with Jon Stewart. He has contributed articles to The New York Times, the Asian Wall Street Journal, and the Financial Times.
He is Robert D. Calkins Professor of International Business at Columbia Business School in New York, where he also directs the Center on Global Brand Leadership. He is CEO of The EX Group, a consulting firm focusing on innovation and customer experience. He is also the Executive Director of ACI‚ Äîa new institute in Singapore focused on Asian business and consumers.