Topics and Subtopics:
Creating or Revitalizing Brands
New Market Innovation
Product Design and Development
Customer Relationship Management
Advertising and Public Relations
Health and Life Sciences
Natural Resources, Construction, and Utilities
Transportation and Logistics
Leaders in Transition
Kellogg School of Management, Northwestern University
United States of America, Illinois
Direct Educator Connection:
Alexander Chernev is an associate professor of marketing at the Kellogg School of Management, Northwestern University. He holds a Ph.D. in Psychology from Sofia University and a PhD in Business Administration from Duke University.
Dr. Chernev’s research applies theories and concepts related to consumer behavior and managerial decision making to develop successful marketing strategies. He is an area editor for the Journal of Marketing and serves on the editorial boards of top research journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. Dr. Chernev’s research has been published in the leading marketing journals and has been quoted in the business and popular press, including Scientific American, Business Week, Forbes, Newsweek, Time Magazine, The Wall Street Journal, Financial Times, The New York Times, and The Washington Post. He is the author of several books, including Strategic Marketing Management and The Marketing Plan Handbook, which are used in business schools around the world. He has also written numerous cases focused on corporate planning, marketing strategy, and brand and customer management.
Dr. Chernev teaches marketing management, strategic marketing, marketing research, and behavioral decision theory in MBA, Ph.D. and executive education programs. In addition to teaching, he advises companies around the world on issues of strategic marketing planning and analysis, business innovation, brand and customer equity, new product development, and customer management.