Most executives spend a reasonable amount of time thinking about the business model for their organization. But how much time do they spend considering the company’s management model?

Probably not enough, according to Julian Birkinshaw, a professor of strategic and international management at London Business School. In Birkinshaw’s most recent book, Reinventing Management: Making Smart Choices for Tapping Your Company’s Potential (San Francisco: Jossey-Bass, 2010), he argues that businesspeople should think more explicitly about the management choices they make when running a company. That’s a topic Birkinshaw also explored in a Winter 2009 article in MIT Sloan Management Review that he coauthored with Jules Goddard, a fellow of the Centre for Management Development at London Business School.

MIT Sloan Management Review senior editor Martha E. Mangelsdorf spoke with Birkinshaw about his new book. Here are a few excerpts from that interview, edited for clarity.

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Publication/Copyright: MIT Sloan Management Review