A $300 house would transform the lives of hundreds of millions of desperately poor citizens. It would turn strangers into neighbors, slums into neighborhoods. Despite the ultra-low price point, it could include basic modern services such as running water and electricity. More important, it would create a community that shared access to computers, cell phones, televisions, water filters, solar panels, and clean-­burning stoves. In doing so, it would enable the poor to leapfrog the limits of slums. It would make healthy and safe living possible and a good education achievable.

The idea of regenerating slums is not new. In the past, however, the focus has been on potential solutions from NGOs and governments, on the assumption that the poor can’t be customers.

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Publication/Copyright: Harvard Business Review